IPM Essen fair is certainly the most important occasion of the year to find out news and trends in the horticultural world, to meet with colleagues, suppliers and customers and, why not, to have fun and be inspired to discover curiosities and innovations.
Visited this year by more than 57,000 people from all over the world, it houses as many as 1,577 exhibitors from 45 countries that show their latest technology, boast their most extravagant and wonderful specimens and exhibit their most eye-catching commercial promotions.
We know how this fair, known worldwide, is valuable to keep alive the relationship with all of you customers, and we want to give our best to exchange new information related to our sector as well as to understand how to better meet your needs.
So let’s see what were the main features of this year’s event:
The plants conquer the urban spaces and daily life! The “Urban Jungle” and the fact of knowing how to “grow autonomously” were, in fact, two key elements of the whole fair. Herbs, fruits and the best of the season conquer an important position not occupying only the orchard space, but also being expertly blended with ornamental and inedible specimens.
And to make this possible new irrigation and cultivation item were presented, allowing the growth of many varieties, almost anywhere, even prolonging life and lushness.
But that’s not all! The “trendy” color for next season will be the rose, possibly combined with the purple, in a single flower, to decorate terraces and gardens.
Then discussion involved the digitization of the green and the many conferences and workshops have been held to educate and enrich the many visitors to the world of green.
They were then rewarded the companies that have brought the most interesting innovations, both at the level of hybrid creations as well as technology.
Obviously, we in Capecchi Capecchi Vivai could not be outdone, and, following the trend to innovation and digitization carried out in these four days, presented our stand, a meeting between technology and tradition, intended to show the best of our desire to take care of our customers and plants that, with much love, we produce and ship all over Europe, and not only…
Given that so many fail to come and see us, we tried to reproduce the sensations and emotions that are experienced in our company, playing on the image reproducing views and visions of our headquarters.
An overview of our nursery was projected behind the spaces for welcoming customers, making them experiencing the feeling of being facing in one of the windows of our offices. At the center of the stand then there was a miniature garden, with some examples produced by us with, in the background, again a projection of our gardens and a reproduction of our offices hall.
Many people stopped by and gave us moments of sharing.
We would like to thank you for the appreciation given us for this way of being even more attentive to quality and for the personal relationship, and we expect many of you at our “original offices” here in Pistoia!